PeriPera x Jessica Vu Mailer

To celebrate Peripera's collaboration with beauty creator Jessica Vu and the launch of her custom rosy lip gloss shade, I developed a whimsical and romantic mailer inspired by the product itself. The goal was to create an experience that felt personal, feminine, and highly giftable while capturing the playful charm of both the Peripera brand and Jessica's audience.

At the center of the concept was a blooming paper rose that revealed the gloss at its core. Rather than simply presenting the product, the packaging transformed the unboxing into a moment of discovery, creating anticipation and reinforcing the rosy theme behind the collaboration. Thoughtfully selected keepsakes and layered reveals helped make the experience feel intimate, collectible, and worthy of sharing.

I led the project from concept development and structural design through production and fulfillment, creating a packaging experience that extended the collaboration beyond the product itself. The result was a memorable influencer mailer that transformed a beauty launch into an immersive brand moment.

Impact

• Developed a custom rose-inspired packaging concept that reinforced the product story.

• Transformed the unboxing experience into a moment of discovery and delight.

• Created a highly visual and shareable mailer designed for influencer engagement.

• Strengthened the connection between product, creator, and audience through experiential storytelling.

• Directed all aspects of concept development, design, production, and execution.