I create physical brand experiences that live at the intersection of concept and execution. With over a decade of experience developing product launches, PR mailers, packaging systems, and experiential campaigns, I specialize in turning ideas into things that actually get made. My background in both graphic and industrial design allows me to bridge creative vision with manufacturing reality. I don't design for presentations. I design for production. I lead multidisciplinary teams of designers, production specialists, fabricators, and vendors, often managing multiple clients and projects simultaneously. My role is to align creative vision with operational reality, anticipate challenges before they arise, and keep ideas moving from concept to launch.